You must log in with your username and password in La Champagne Viticole magazine to access this content. Your ID and password were communicated to you by email when you activated your subscription to lachampagneviticole.fr.
Patrick Tayol-Guyot, CEO of Guyot.Foto wineries: Fabrice Ferrer
- With seven wineries.
- Six of them in France and a great location in Rhone-Alpes.
- The Caves Guyot radiate into the world of wine and also radiate champagne: 50.
- 000 bottles sold in 2016 (first price at 20.
- 90 euros).
- Of the 2500 references.
- Some 60 refer to the champagnes of the houses.
- But also of the winemakers.
- Which have been increasing in recent years.
- “This is our will and it’s also a customer demand.
- ” confirms Patrick Tayol-Guyot.
- President and CEO.
- For original and well-positioned wines.
- Positioning.
- Key to success according to the professional.
- Winemaker but also winemaker-producer since his family created the wine company Guyot in 1919.
- “Champagne.
- Especially that of winemakers.
- Suffers from a lack of positioning and communication with the public but also with winemakers.
- Our choice is for houses and developers involved.
- Reactive and who also come to see us regularly.
- The reception of the winemakers.
- Our activities and organized tastings take all their meaning.
- To r the benefit of the customer and the product.
- Human exchange is paramount.
- “.
The appetizer? and the fruit
“The demand of our customers is not about the alliances of champagne but above all about aperitif and fruity crops, sometimes identity.The theme of aperitif and consensual wine predominates, rather than the technical aspect from which the consumer is quite distant. Patrick Tayol-Guyot continues: “We notice that the clientele is moving away a little from the cavas during the year in favor of quiet white wines or other wines to be discovered, and that sales are again important before the holidays with the concept of gifts., highly marketed brands remain obvious, but we believe that the steady increase in price could eventually become a drag.Small wine producers have more of a spirit of discovery that also interests people.But there is little communication about the champagne product, about the diversity of champagnes throughout the denomination.And then we realize that producers are mainly targeting exports.It works, but at the expense of the french clientele you should not rlooked.http: //www.guyot-vins.com/