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Jean-Marie Barillére: “A d? AOC is a collective approach in a certain direction” The first indications on the champagne markets in 2017, mass distribution and value creation were the key elements of the statement by Jean-Marie Barillére, co-chair of the Champagne Committee as chairman of the?Union of champagne houses.
Jean-Marie Barillère, Carrera 2017
“Where are we in 2017, in terms of value creation, through the Champagne sector? Without a doubt, another record year, where we will approach or even exceed 5 billion euros in turnover. We, the interprofession, don’t have much to do with it, we don’t sell anything. On the other hand, we are simply trying to create a framework in which you, the value creators, are confident enough to make the investments for the future today. Jean-Marie Barillère spoke about the different markets, hoping that “2017 is perhaps the year that the French market has stopped falling, in volume and in value. It is an indicator for all other markets, referring in particular to the price positioning in supermarkets ”. A sector that did not stop pointing out to the president of the WBU: “Friends, supposedly, who pose us serious problems. Our Champagne appellation, house brands often serve as attractive products and are in turn taken hostage by techniques permitted by law. That’s enough. We have the ability of this government to legislate and limit resale thresholds at a loss, prohibit pooling and the misappropriation of notoriety. Our collective work to create value around the denomination is often destroyed by the last link in the food chain, although our denomination should be protected by the state. Let’s stop this massacre. »Jean-Marie Barillère then went through several export markets that are doing well (USA, UK, Japan). “In short, green market indicators, a guarantee of our success, that reward past work. It is up to us to meet the challenges of today to continue this great adventure in Champagne and to invest in value creation in the future. To achieve this, we must meet the expectations of our customers and consumers and even anticipate them. “
“We created the Sustainable Viticulture label in Champagne in order to enhance the colors of Champagne wines.Don’t miss this opportunity.”
How? Or what? With the excellence of our wines? Of course, but that is no longer enough: the excellence of our wines while minimizing our environmental footprint. What are we waiting for to eliminate the use of herbicides in our beautiful Champagne Vineyard? You know even better than I do that such evolution does not happen overnight, that the transition from no cultivation to a mechanical mastery of the herb requires experience, a learning curve, and observation. From his vineyard, because the years go by and they are not the same. This will require presence in the vineyard, decision-making based on risk, real expert work, even an artist’s work. This comes at a cost and these are additional limitations. These are also additional income opportunities, insofar as we have been able to transform this new know-how into an improvement of the image of our appellation and of our wines, it is the enrichment of this image that allows us to increase our prices of sale. ble, I want proof of what organic people could do. So why not certified sustainable viticulture vintners in Champagne? We created this label to enhance the colors of Champagne wines. Do not lose this chance. “” An AOC process is a collective process in a certain direction. We take the excellence in Champagne. Let us give ourselves the means to achieve our ambitions and in 2018 we will not tolerate more aberrational behavior that destroys value to the community. I am optimistic that we can propose some suggestions for improvement such as, for example, the mandatory measurement of gluconic acid in all cases, or any other indicator of grape health. I hope we have the courage to put them into practice. It is my greatest wish and I know it is also Maxime Toubart’s. We cannot have a process of progress without a renewed and enriched collective ambition: a denomination is not the lowest common denominator, it must be the consensus around the practices of those who advance. Next, the co-chair of the Champagne Committee spoke about communication: “The intelligent communication of each one, which represents a considerable firepower, perhaps accompanied by a collective communication. I have already said it in this forum: the Maisons are not opposed to a collective communication that does not pretend not to sell more, but to enrich the image of the denomination for our land, our territory and our know-how. Along with other measures, including qualitative improvement measures, this can be part of a progress plan that will collectively move us forward in this constant quest for excellence. “
Pierre-Emmanuel Taittinger promises “that 100% of operators are committed to sustainable viticulture in Champagne”
Pierre-Emmanuel Taittinger
At the end of the general meeting? AVC, its president, Pierre-Emmanuel Taittinger, gave a speech focused on the environment and quality: “Today 12% of the areas are sustainable viticulture certified in Champagne or High environmental value, that is good, but it is still little.faster and further away. Of course, 100% of the vineyard may never be certified, but we must be able to say that 100% of operators are engaged.We have to be vigilant, the professional press is watching us.”The president of the? AVC also mentioned the quality of the grape, lamenting that in the last harvest “some bunches should not have been in the baskets”.Finally, as President of the Unesco Mission, he drew attention to the beautification of vineyards and municipalities and in particular to wind projects, “when our region already has 30% of the French fleet”.”You have to do everything you can to make everything in Champagne live up to the image of champagne,” concluded Pierre-Emmanuel Taittinger.champagne’s oldest joint institution, born in 1898, are convinced.”
Yves Coppens guest star of the general meeting
Yves Coppens
The paleontologist and paleoanthropologist, professor of the Collége de France, had been invited by him?The co-director of the team that discovered Lucy in Egypt in 1974 said, through personal anecdotes, his interpretation of climate change, not without humor.”It took about 3 million years for the planet to add its first billion human beings, around 1800.And 200 years later, we’re 7.5 billion, what’s going on with some problems?»