Presented in preview at the general meeting of the?On December 6, the new collective educational communication film on champagne produced by the Champagne Committee is already visible to the general public and can be used by all professionals.
The Champagne Committee, responsible for the communication on champagne by winemakers and houses, has just published on the internet the new film on champagne, Le vin de Champagne, whose objective is to offer universal communication, if it is going to live on its own Diffusion, accompanied by a media campaign on social networks, this film is first and foremost a training tool that will be distributed by the Champagne Committee and the Champagne Offices to teachers and wine trainers in hotel schools, vocational training centres, sommelier schools around the world. The film is also available to champagne professionals who have the opportunity to download it on the Champagne Committee extranet. To exploit it for free in its presentations, broadcast it on screens installed in wineries and other places of tasting or reception.
- All winemakers and houses are also invited to broadcast this new film on their own media (web and social networks in particular) by sharing it on Facebook and YouTube (addresses below).
- This way of exploiting the film will allow both professionals and their media and multiply its impact.
“Collective communication will have a maximum impact than if, in addition to its collective media coverage, it is carried by all individual communications. “
In form, all modern audiovisual production media were used to produce the new Champagne Committee film: aerial drone images, timelapse, movements . . . Modern production trends allow to transmit the tradition of champagne innovation, not forgetting more conventional uses. Thus, does the film assume showing both hand movement and gyro, sloar on the fly or ice, shearing or shearing or cutting?In the background, the film has pedagogy the production of champagne, rated all stages, from the vine. to the bottle, according to the cycle of the wine year. It was made by horizon bleu communication agency with ImagesinAir (aerial images). Available in French, it will be offered very quickly in the usual nine languages of the Champagne Committee. In addition to the classic film, eight other, more technical pedagogical clips will offer even more details on topics such as harvesting, sustainable development, etc.
The new film in numbers?Did the filming last for more than 400 days?More than 200 scenes shot? More than 100 extras (all actors and extras volunteered) Timelapse (ultra-accelerated effect achieved frame by frame over long durations) of 300 days