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The ministry campaign and him? Inca aims to change the eating habits of the French, including alcohol consumption, to prevent cancers attributable to alcohol.
The symbol of coexistence and the “French lifestyle” is stigmatized
One of the images of the information campaign points directly at the wine through the representation of a corkscrew with the signature “Frankly, it is not the sea to drink”.
“I am particularly outraged by this campaign, which points directly at our product.Everyone knows that corkscrew is the symbol of wine consumption, sharing and coexistence.I see that it is unfolding massively at a time when French wineries are in the middle of a harvest and traditional wine fairs are taking place,” says Joel Forgeau, winemaker and president of Vin
The bias of this campaign reduces wine to a simple ethanol molecule, and symbolically blames it for cancers related to alcohol consumption in general.
Consumption without marker
By recommending “limiting or even avoiding alcohol consumption,” this campaign represents a shift from public health discourse aimed at moving from the fight against excessive alcohol consumption to the idea that all consumption is harmful, even in small amounts.the entire French population rather than at-risk populations and excessive consumers.
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Towards the end of moderate consumption and pleasure?
“Should our society be governed by the only precautionary principle?” asks Joel Forgeau.
This decline is even more surprising given that wine consumption has already changed drastically, falling by almost 60% between 1960 and 2015: one in two French people is an occasional consumer (once or twice a week), 15% are regular consumers and 33% of French are abstinent.
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