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In his speech, the Director General, Marc Ferté, stressed the importance of providing collaborating partners with services of all kinds, technical support, to provide traders with quality wines “at the height of the reputation of our terroir”.The first steps in the company had allowed him to “identify and clarify a business project” and set a medium-term course that should allow everyone to be part of a process of progress and performance, clear and understood by all.Its objectives include hiring new members, implementing a high-level strategy and improving technical and economic performance.”We need to better understand the market and its level of demand.The construction of De Saint Gall should serve as a standard.Work to be carried out with an expanded steering committee and the implementation of a three-year plan, the first year of which serves as a budget basis.
- Eric Potié.
- President of the Federation of Champagne Cooperatives and Maxime Toubart.
- President of the General Union of O enologists.
- Welcomed these reorganization efforts.
- Which are taking place in a highly competitive environment and slow sales erosion in the French market.
- Champagne now sells both for export and in France.
- And collectors have lost 28% of their markets in the last 10 years.
- ” Eric Potié said.
- Though cooperatives with qualitative potential manage to get away with it.
- Like Maxime Toubart.
- He believes it is important to have a strong interprofessionality and share the added value.
- “Just like champagne seems to me to be the priority.
- ” said the president of SGV.
Marc Ferté, CEO, was hired to give the company a new address.