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A backup for him? noturism
- If Vigneron’s Champagne collective banner has the primary objective of supporting marketing.
- It will also be useful at the local level to promote the development of noturism.
“Because noturism is a way to welcome customers to the property and sell them bottles, the collective banner plays its part,” explains Séverine Couvreur, administrator of SGV.Applying a Champagne plate from Vigneron on your estate helps guide visitors.”It is a way of identifying winemakers in the villages, but it is also true for all communication tools labeled champagne de Vigneron that will allow operators to use a graphic identity card: Basques, glasses, bottle cases, plugs and other tools in the new colors of Vigneron’s Champagne identity will be available and offered in the coming months.